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Best Dressed: Homecoming 2017

One of the most exciting events that a teenager looks forward to is the homecoming dance: whether it’s your very first one, or the last one EVER! The hype over this event is always there because you’re officially kicking off the next year of school – and let’s...

Light Up the Night at Homecoming 2017

It’s July, y’all!!! That means USA, short shorts, patio sittin’ and pool swimmin’ time! But hey, before you know it, your high school’s homecoming dance will be here because, O.M.G…time flies! We are already getting in some...

Prom 2017 Dilemma: Sexy Vs. Sweet

Choosing between two dresses that couldn’t be any more different is quite the dilemma that frequently comes when prom shopping. There are benefits and disadvantages to both of these looks, so here’s some tips you can follow to make the right decision! Featured: Jovani...

The Best Dresses for Dancing at the Prom

A prom dress that keeps you comfortable and confident on the dance floor makes thing all the more fun and memorable (if you’re anything like me anyways and can’t help but dance the night away!!). So you probably consider dance-ability as a factor when...

Finding the Best Dress for Your Body Type

Dressing up gets easier if you understand your body type, and the same goes with the perfect prom dress. Things gets tricky if you have no idea where to start. Essentially, the look you’re aiming for should resonate with your body. We’ve prepared some tips to help...

The Icing on the Cake: Trendy Prom Accessories

Want to keep up with the latest trends? Pure Couture has your back! Aside from our HUGE collection of dresses, we also have ideas you can use for the most anticipated night of 2017 – PROM. Maybe you have your dress already, maybe not. Either way, finding the...

Prom 2017 Trends

The excitement of prom is approaching & amazing styles have begun to emerge. The prom lines of 2017 emulate red-carpet styles featuring ruffles, floral prints, bold color-blocking, plunging necklines and illusion mesh designs. Two Pieces Blush by Alexia 11328...

Ways To Save On Your Prom Look

We know that prom can be a little stressful sometimes. Picking the perfect dress, rocking your killer heels, figuring out what makeup to wear, the list goes on. We want to lessen the stress of spending all your money so we came up with some tips to help you save some...

The Ultimate Prom Checklist

We kept the list short and simple, because we want you to feel confident and not stressed out just before your special night! Dress Try on your gown before prom just to make sure everything fits perfectly. Bring it directly to a tailor if you are having fit issues....

After Prom Party Ideas

Got no plans yet? We got you! We listed some awesome after-party ideas that will make you more excited than the dance! There’s nothing wrong with dancing all night and a little booze, but let’s make things more unique and memorable with these fun activities! Host a...

Happy Mother’s Day

Your mom has been by your side from shopping with you to picking your prom dress to making sure you look good on that big night! She may have noticed that your dress is too short on some occasions, or that you shouldn’t be going home too late, but for sure she’s there...